The internet is the New Media. Old rules are “tweaked” to suit a new media landscape. The web has changed the game. Rules and ethics to regulate it are still catching up. But in this new chasm, one can opt for Reputation Management. Perception matters, with visibility being greater now than ever before. Individuals and businesses need Online Reputation Management.
Time is still money, and experts who have taken time to navigate the web and figure out how to use it to one’s advantage, how to solve problems wrought by public misperceptions online or to build up something more suitable give long term value. An Online Reputation can spell the difference between something and everything.